London: Joe Pickard

Joe Pickard, is the true British gentleman, living a double life. During the day he works in the office of the renowned high end Magazine Monocle, where he acts as the main editor of the travel guides. As he clocks out, he becomes an influential photographer, documenting the world’s hidden gems through his iPhone. His typical townhouse in North London has a fireplace in each room and in every corner, there are piles of the best travel guides, cookbooks and novels. The backyard windows of the house cast light over his desk as he writes about his last journey.

“I had Instagram from the very beginning but I had no idea how to use it. I remember getting my first follower that wasn’t a friend and I was totally confused by it.”
“Columbia road is one of my favourite streets. On Sundays they have a flower market that is absolutely beautiful.”